Is your website buried on page 10 of Google? Don’t worry – you’re not alone. The secret to getting noticed online starts with finding the right keywords for your business.
At Xero One Systems, we offer SEO services that help rank your website and eCommerce store higher in search engine results through detailed keyword research and optimization. If you are struggling to get traffic, contact us.
What is Keyword Research?
Think of keyword research like reading your customers’ minds. It shows you exactly what words people type into Google when looking for businesses like yours.
It’s that simple: you find out what words your potential customers use, then use those same words on your website.
Why is Keyword Research Important for SEO?
Helps You Understand Your Audience
By looking at the words people use in searches, you’ll know exactly what they want. It’s like having a direct line to your customers’ thoughts.
Improves Website Visibility
Using the right keywords is like putting your business on Main Street instead of a back alley. More people will see you, plain and simple.
Drives Targeted Traffic
When you use the keywords your customers use, you’ll attract people who actually want what you’re selling.
Helps You Beat Competition
By knowing what keywords work for other businesses, you can find opportunities they’ve missed and get ahead.
Best Practices for Keyword Research
Start with Broad Keywords
Begin with basic words about your business. Sell shoes? Start with “shoes” and work your way to more specific terms like “running shoes” or “dress shoes.”
Use Keyword Research Tools
You don’t need to guess what keywords work. Use these tools to find them:
- Google Keyword Planner (it’s free!)
- SEMrush
- Ahrefs
Think Specific
Instead of just “shoes,” try “comfortable walking shoes for nurses.” Specific phrases like this often bring in more serious buyers.
Analyze Keyword Competition
Look for keywords that aren’t too hard to rank for. If huge companies dominate certain keywords, try finding similar ones that are easier to win.
Understand Search Intent
People search for three main reasons:
- Informational Intent: Users seeking information (e.g., “how to train a dog”).
- Navigational Intent: Users looking for a specific website (e.g., “Amazon login”).
- Transactional Intent: Users ready to make a purchase (e.g., “buy laptop online”).
Make sure your keywords match why people are searching.
Regularly Update Your Keyword List
Search trends and consumer behavior can change over time, so it’s important to regularly review and update your keyword list. Monitoring keyword performance and adjusting your strategy ensures that you’re targeting the most relevant and effective keywords.
Conclusion
Good keyword research isn’t rocket science. It’s about understanding what your customers are searching for and using those words on your website.
Need a hand figuring this out? We at Xero One Systems can help make keyword research simple and effective for your business.